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案例 > 地产设计

中心从未远离你
万科天誉年度广告推广

客户   /  万科·天誉
服务  /  全年度广告推广

项目背景 /
万科天誉(即万科广场,原九州新都市,又名新老西旧改项目)位于龙岗中心城核心地区,占地约23.6公顷,建筑面积约68万平方米。本项目是一个都市更新计划。设计希望本区域改造成为一个以现代商业和居住为主,同时兼顾办公,酒店,公寓等功能的现代城市核心区。

解决方案 /
无论市场的万千变化,万科天誉与生俱来的优越感及以项目注定要承载的使命,是它抹不去的符号;因此在营销推广中,品牌的推广胜于产品的销售;
当品牌的价值达到一定高度时,产品的价值自然得到提升。











 


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